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Franchise Opportunities 

Like an Estate Sale, But Way Better!

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"Great Auction! Cool stuff of all kinds. Nice service as well"

David P

Are you tired of the corporate grind? Looking to start a new chapter doing something meaningful and fun? There's no better opportunity than becoming a franchise owner with Coughlin's Auctions. 

Why Open a Coughlin's Auctions Franchise?

  • Coughlin's Auctions is the first and only online auction franchise system in America!

  • Low Cost: $20,000 initial franchise fee, 4% royalties, 2% system brand fee

  • Low Overhead: No building needed with our home based business model 

Franchisee Benefits

  • Territory: Protected territories available for franchisees.

  • Training at our headquarters in Michigan: Comprehensive 7 day training program in auction management, marketing, sales training, and technology.

  • Marketing Material: We give you our award winning marketing material, which automatically gives you a step above the the rest of the competition.

  • Online Presence: Leverage our extensive digital reach to connect with bidders worldwide.

  • Proven Track Record: Join a brand known for delivering top-dollar results.

  • Proven Business Model: Benefit from a well-established and successful online auction business model.

  • Ongoing Support: Get continuous support from our experienced team, including marketing, operations, and customer service assistance.

  • Brand Recognition: Leverage the strong reputation of Coughlins Auctions to attract customers and grow your business.

  • On Site Training: We will come to your location for 3 days off on-site training before or after you open for business 

Take the Next Step

Ready to join the Coughlin's Auctions family and take control of your career? Fill out the form below to request more information about franchising opportunities. One of our representatives will contact you to discuss the next steps.

Contact Us About Our Franchise Opportunities

Currently not available in: CA, CT, FL, HI, IL, IN, KY, MD, MN, NE, NC, ND, NY, RI, SC, SD, TX, UT, VA, WA or WI.

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Justin Coughlin family photo at the beach

Justin Coughlin

Founder of Coughlin Auctions

Meet Justin Coughlin, the visionary behind Coughlin Auctions. With a passion for connecting individuals with the true worth of their treasures, Justin embarked on this journey over two decades ago. With a deep commitment to supporting his local community, he turned his vision into reality, establishing us as one of Metro Detroit's premier auctioneers. 

Justin's success is not merely measured in numbers but in the lasting relationships he has cultivated based on trust, reliability, and results. His passion for serving the community goes beyond business; it's a genuine desire to help clients achieve their goals and navigate life's transitions with ease.

As Justin continues to lead and innovate, his dedication to serving the community remains at the forefront of everything we do. With Justin as our guiding force, we're not just a business—we're a trusted partner committed to exceeding expectations and helping our clients succeed.


Coughlin Auctions started with a passion for helping others, and we're thrilled to ensure 100% satisfaction for our valued clients and customers. With over 25 years of industry experience,  we've been a trusted partner in helping individuals successfully sell their assets, providing a seamless and rewarding experience from start to finish.

COUGHLIN'S Guarantee

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Maximum Auction Exposure 

Get a detailed list of your auctioned items and their prices. Monitor live auctions online.

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Prompt Settlement

Your items are handled with utmost care and security from signing to auction.

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Expertise You Can Trust

Our auction experts provide accurate descriptions and titles for your items,  highlighting their unique features.

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Client Privacy

Detailed settlement statements and payment processing within 30 days of sale, subject to agreed terms.

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No Cancellation 

Once the contract is signed, we are committed to seeing the process through.

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Found Money Policy

Money discovered within an estate is promptly returned to the consignor. 

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Transparent Communication

Clear and timely communication throughout the consignment process.

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Secure Handling

Your items are handled with utmost care and security from signing to auction.

The COUGHLIN Difference

Coughlin's Auctions
Estate Sales Companies


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Coughlin's Auction employs a comprehensive advertising plan that includes both national and local email and social media marketing campaigns. We ensure maximum exposure for every auction by advertising on reputable platforms.



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At the conclusion of the auction, you will receive a comprehensive accounting detailing each item and its final selling price. Additionally, you have the option to monitor the auction in real-time as it progresses, with prices remaining visible online throughout the event. After the auction concludes, all prices remain accessible for review on the auction platform.

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The address to the property is exclusively provided to winning bidders and registered previewers.

Reduced Wear and Tear

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By limiting access to only winning bidders and registered previewers, there will be significantly less wear and tear on your property.

High Sell

Through Rate

Coughlin's typically boasts an impressive sell-through rate ranging from 90% to 97% at auction. This high sell-through rate translates to more money for you as the seller and fewer items to worry about after the auction concludes.

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Less Risk



Auctions introduce competition among bidders, leading to increased bids and driving prices up. Coughlin's facilitates this competitive atmosphere, ensuring sellers achieve optimal returns on their assets.

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At auction, the market determines the price, effectively eliminating the risk of someone pricing an item incorrectly.

Coughlin's has a widespread network of buyers spanning across the country, and we offer convenient in-house shipping services (buyers are responsible for covering all associated shipping costs.)

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Coughlin's maintains comprehensive insurance coverage to safeguard your auction event. Additionally, we carry workers' compensation insurance for every member of our staff, ensuring that liability is removed from our clients in the event of an employee injury while at their house.

At Coughlin Auctions, we're dedicated to making your franchise a success.

Thinking about starting a franchise with us?


“Being an antique store I deal with a lot of things and a lot of people I refer a lot to this company and have nothing negative to say if I could give a 10 star review I would fantastic company wonderful staff do not ask for more”

© 2024 by Coughlin's Auctions.

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This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.

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